The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.
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CONCLUSION OF THE SOFT SCIENCE POSTS
It is my hope that The Soft Science of Tennis reveals insights that motivate parents and coaches to create an irresistible, positive culture. This book highlights why there’s more to developing a champion that meets the eye and how specific educational pathways should be customized to suit the sixteen different personality profiles found within your students.
The heart of The Soft Science of Tennis recognizes brain preferences and why it’s an essential tool that enables us to maximize athletic potential at a much quicker rate. The values and beliefs shared throughout these pages define how coaches and parents will connect with their athletes at a deeper level in the very near future.
The soft science concept is a new way of looking at things for many industry professionals. Rather than continuing to place exclusive emphasis on fundamental stroke perfection, the focus is now on the whole athlete. Developing the athlete’s software (mental and emotional) is just as significant as developing their hardware (strokes and athleticism.)
Connecting with someone shouldn’t have to feel like winning the lottery. It should be an everyday experience. To me, coaching is never just about the drill. I care much more about how people feel when they’re improving. That’s the real connection. The emotional connection between people is the real magic. In writing this book, it’s my wish that coaches and parents apply these insights to establish a genuine bond with their athletes and connect on a higher level.
Enjoy the journey, Frank
