Tag Archives: Coach Frank Giampaolo

Overriding Negative Past Belief Systems- Part 1

Posted on August 17, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

Overriding Negative Past Belief SystemsSoft Science of Tennis_3D_Cover_version5

 

It was September 1986, after my second stint teaching tennis at the Wooster College Summer Tennis Camps. I decided that I wanted to give full-time tennis teaching a real shot. I’d been trapped in Ohio‘s nonstop rain watching a PBS television series called Future Sports. There on my TV, I watched a young Vic Braden combine standup comedy with the most intriguing sports science I’d ever heard. This short, pudgy tennis teacher with a contagious smile was light years ahead of any tennis instruction I’d ever seen. If I were to impact my clients, I’d first have to be a student of the game and improve my tennis IQ, and for that, I would need a real mentor.

I arrived in Southern California, drove past Cooks Corner, a Harley biker bar that’s still going strong today, and continued driving up El Toro, for what seemed to be a never-ending road, straight to Coto De Caza. I knocked on the office door of the famous Vic Braden Tennis College. “Hi, I’m Frank. I want to learn how to coach this game. I’m a decent player and have a knack for people.” Mary Lay, The Tennis College Director, said, in the sweetest voice, “Well, we have a full staff, and we get about a dozen great resumes a week but if you want to take notes and observe Vic and the staff you’re welcome here!”

So, every day for the next two weeks I arrived at the tennis college at 8:00 a.m. and left the gates around 6:00 p.m. all the while intently observing and taking six legal pads full of notes. Fourteen days later, I was offered a job coaching at this prestigious tennis school called The Vic Braden Tennis College (VBTC). I guess they saw that the new 23-year-old kid was persistent and hungry for knowledge.

I couldn’t have been happier being paid to continue to learn while I taught. It was at this time when I discovered how emotionally inept I was… A VBTC seasoned coach placed a handheld cassette tape recorder under my teaching basket. He said it would be meaningful for me to tape a session and to listen to the recording and count how many positive to negative comments I had made. In a one-hour recording, I was horrified and humiliated to admit that I said “Don’t do this, don’t do that” 49 times! …And I thought I was helping! If I could find that poor couple today, I’d gladly refund them their money. I wanted to be so positive and helpful, but my past belief systems came out in all their negative glory. It was a life-changing, soul-crushing lesson I needed to learn. My pessimistic past was influencing my coaching.

Ironically, as I had observed Vic coaching, I felt a kindred spirit (We were both ENFP’s), and I knew I was in the right place. My genetic predisposition had always been to be kind and personable. Observing Vic validated my intuition that his positive view of the world was a better fit for me personally.

During my first year of teaching at the VBTC, I worked continuously to override my negative past beliefs and exposed my true positive genetic predisposition. My childhood experiences molded my inner beliefs, and these subconscious, pessimistic character traits didn’t sit well with me. Vic, and his wife Melody, and the kind tennis college staff encouraged me daily with the power of choice. They helped me turn my scars into praiseworthy character. Interestingly, they did so much more than teach me how to teach the game. They taught me how to change from a pessimist to an optimist, and I owe the world to them. Fortunately for me, I was able to open and direct Vic Braden Tennis Colleges, represent Vic as his agent, and most importantly, become lifelong friends.

The Importance of Nurturing- Tennis Development Part 2

Posted on August 12, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

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Developmental Psychology

 

“It is not nature versus nurture; it is nature and nurture.”

 

Today there’s a movement called Developmental Psychology. These experts research the intertwining relationship between genetic and environmental influences. In regards to the athletes’ environmental influences, the two most important influences I’ve witnessed are their parents and coaches. Teachers and older siblings come in a close second. We influence why athletes think the way they think, why they say what they say and why they do what they do. We are the environmental influences that mold their talents and temperaments.

Developmental Psychology researchers use the word plasticity as they discover deeper implications to how humans respond to nurturing. Following are two negative pre-match preparation pep-talks given to an athlete by his parents. Although both messages lack positive support, it is the way in which the athlete chooses to respond that is interesting.

 

Toxic Pre Match Parental Pep Talk

“Joseph, if you blow it again this weekend, your mother and I are considering pulling the plug on your tennis. I’ll be taking notes and listing all your shortcomings on my iPad. Don’t blow it! Love, Dad.”

 

Uninvolved Parent Pre Match Dialog

 

“Joey, honey… Mommy’s driving into the city to Nordstrom’s half-yearly sale. I have to drop you off at 7:00 a.m. I put lunch money in your bag. Enjoy your little game. I’ll pick you up between 6:00 p.m. and 7:00 p.m. Mommy.”

 

Although the first pep talk is clearly negative and soul-wrenching to read let alone experience, the second pep talk is just as negative. A parent that takes no interest in their child’s passion is showing a lack of support and encouragement. Remember, it’s how the athlete chooses to respond that’s critical. Some athletes work hard to prove their parents right. Some fight all their lives to prove their parents wrong. Which of the following responses would you choose?

Response A-The Athletes folds as they feel the lack of parental confidence, love, and support and shortly quit the game. Proving the parents right.

Response B– The athlete applies plasticity as they use their parent’s horrendous pre-match pep talks to motivate better performance. Proving the parents wrong.

 

Self-Nurturing

I believe that high-performance athletes determined to be the best they can be, have to take nurturing to another level. I call it self-nurturing, and I believe it to be the most important life skill. Self-nurturing is choosing to apply persistence and resiliency in the face of poor outside influences. I’ve witnessed athletes with incredible coaching and parenting who choose to fail, as well as, athletes with absolutely pitiful coaching and parenting who choose to succeed.

If success is in the athlete’s blood, I suggest motivating them to think of the negative people and their words as fuel. Proving someone wrong who doesn’t believe in them is a powerful motivation. It’s self-nurturing at its finest. These individuals make the athlete work smarter, harder, and longer …all for the reward of proving them wrong. Revenge is funny that way.

Improving self-nurturing skills requires us to put aside our ego and listen to others. I’m not suggesting that you agree with 100% of what they’re saying, but rather consider the context of their words and take a look in the mirror and decide if there’s any truth to their comments. Every one of us has aspects of our life that we can improve.

Coaches, parents, and athletes with a little self-reflection, we can all challenge ourselves in the realm of self-nurturing. To me, self-nurturing is a daily self-educating process. Every industry leader I admire is obsessed with self-improvement. They research relentlessly, attend conferences, read, write books, and take online courses to continue to learn and improve. They expose their deficiencies and make them efficiencies.

“The great self-nurturers of our time are growth mindset individuals who see futuristically, something greater that is currently present.”

The Importance of Nurturing- Tennis Development Part 1

Posted on August 9, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

Soft Science of Tennis_3D_Cover_version5

The Importance of Nurturing

 

A family from Georgia called to book a 3-day customized evaluation session with me in California. Steven, the dad, was a former nationally ranked junior and top college player. Eddy, his 14-year-old son, is a junior competitor. As we began our tennis evaluation, within minutes, I noticed some glaring red flags. Halfway through the morning session, I could tell that Steven wanted Eddy to be a tennis star much more than Eddy.

A lack of athleticism wasn’t the cause of Eddy’s failings in tournament competition. I realized rather quickly what was keeping Eddy from attaining the results he was capable of achieving. Although Eddy was a talented ball-striker, he needed a customized development plan to develop the skills essential to becoming an elite athlete.

In our afternoon session, after we bonded a bit, I asked Eddy, “Bro, What are your tennis goals? Where do you see yourself in four years?” Eddy responded, “I don’t know. I mean, I’ll give it a try…if it works out then great. Fed’s life doesn’t look too shabby. I guess I could be a pro like Roger.”

Eddy’s common lackadaisical approach showed interest in the game but lacked commitment, and there’s a big difference between interest and commitment. Athletes merely interested in the sport, train when they feel like it. They train when it conveniently fits into their social calendar. I asked Eddy what was holding him back.  Eddy said, “I don’t know…I just don’t always feel like training.” I added that’s fair because you’ve got to commit to it, to believe in it.” The seed was planted. I simply needed to let it blossom within.

At lunch, I asked Steven if he thought Eddy was committed to excellence. He hesitated and then said, “No but that’s why I brought him cross-country to you. I hear that you’re great at motivating excellence and nurturing that commitment.”

While evaluating Eddy’s hardware (strokes and athleticism) with on-court drills, I began the positive brainwashing process of nurturing his commitment. I reminded Eddy that he had mentioned that his buddies at home were all top 20 in his section. “Yeah, and I’m tired of losing early every tournament and being their stupid cheerleader,” I asked him if he thought he was doing all he could to be the best tennis player possible. He responded, “No, probably not…”

All too often naive athletes want the rewards to materialize before the hard work takes place. I mentioned to Eddy several times throughout our three-day evaluation that is a commitment to excellence means that if he wanted to join his buddies in the top 20, he would have to prioritize his tennis above his social life. Athletes have to train like world-class athletes for years before they ever reach world-class status. I then threw out a couple of goofy life analogies: “You’ve got to chop the wood and build a fire before you feel the heat, right? You’ve got to prepare the soil, plant the seed and work the fields before you can harvest the crop”, right?” Before I could throw out another annoying analogy, Eddy interrupted.

“Yeah, yeah I get it. There are two approaches: Commitment to excellence or acceptance of mediocrity.” “Right! And either way, you’ve got to live with your decision.” I replied.  At that moment, I sensed that the light bulb went off in his head. I’ve got an idea, “Let’s work through it together and commit for 3-months. After 3-months, if it isn’t working for you, then you’re free to chill and play the sport as a hobby. Give the 100% commitment a shot. I bet that if you put in the effort and stick to your customized developmental plan week in and week out, you’ll transform into a top 20 player by year’s end!”

Six weeks later I got a text from Eddy with a photo of him holding up his first USTA trophy. All it said was, “I just had to climb the mountain…then I was able to see the view. Thanks, Coach!”

 

Character Traits- Part 2

Posted on August 2, 2021 by in Maximizing Tennis Potential

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

 

20 Essential Character Traits Worth Educating- Continued

 

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6. Respectfulness: A curious regard for other’s feelings or situations.

7. Grit: Strength of character; courage and resolve.

8. Integrity: Having a strong moral compass and principles.

9. Innovative: Applying creative problem solving and advanced thinking.

10. Competency: The ability to perform efficiently and successfully.

11. Honesty: Acting with fairness and righteous conduct.

12. Loyalty: A strong feeling of support or allegiance to your supporters.

13. Ethics: The morals and principles that govern your behavior.

14. Patience: The capacity to tolerate delay or suffering without getting upset.

15. Desire: A deep feeling of acquiring something or wishing for it to happen.

Why Character Building Matters- Part 1

Posted on July 16, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

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Why Character Building Matters

 

Jenny’s a full-time student at the First Strike Tennis Academy in Southern California and has been for nine years. In her own words: “I’m stuck, I’m SCTA ranked in the upper 80’s and going nowhere fast.” Jenny’s father is also frustrated with her tennis because he knows Jenny is a gifted athlete and he feels her academy is letting her down, despite the incredible amount of money he shells out to them each month. Jenny and her father both believe she is capable of achieving better results. 

The coaching staff at First Strike had convinced Jenny that she was doing everything she was supposed to do and to be patient and she would see results soon. Jenny confided in me that her motivation was gone and she was ready to hang up her rackets. She then broke down in tears as she revealed that although she’s good in practice, in competition her competitive grit, patience, and effort have abandoned her. She looked down and sobbed, “I’m just so tired of being average.” Jenny’s father interrupted and confessed, booking this session with you was our last resort.”

It didn’t take long to uncover the White Elephant on the court, which was the fact that Jenny has been training inefficiently for almost a decade.

Our initial conversation began with me asking Jenny some fundamental tennis developmental questions. “Since you’re telling me you know all too well how to be average, let me ask you an opposing question: Can you tell me how not to be average?” Jenny said, “Um…to do more training than my peers?” I smiled and said, “What’s even more important than the quantity of training?” “I don’t know… the quality of the training?” she responded. I agreed wholeheartedly. I then asked Jenny what she thought the difference was between-group drilling and a customized developmental plan. “Well,” she said. “I guess a customized developmental plan focuses on individual needs versus group activities. I said, “Right again sister!”

I asked Jenny about her tennis goals. She perked up and said, “It used to be to play D-1 Tennis at Stanford but …” “Ok, great!”  I jumped in. “Now what is your customized weekly plan to make it a reality? What are you doing week-in and week-out that is setting you far apart from your peers?” … (Crickets) “Let me ask you another way, has your only training been in the academy format? …More silence. I gave it the dramatic one-minute pause, which to her must have felt like an hour.

I sat back, took a deep breath, and said, “I see the problem. Jenny, you don’t have a customized plan. A goal without a customized plan isn’t a goal at all …it’s simply a dream.” I explained to Jenny that everyone has dreams, but a dream isn’t going to come true without a specific weekly customized developmental plan. Jenny’s eye’s brightened, and I saw her beautiful smile for the first time.

“I believe you owe it to yourself to attack your tennis development from a new perspective. Let’s hit a few balls so I can see your strokes and movement.”

So we hit a few baskets of balls as I identified her strengths and weaknesses in her primary and secondary strokes. We then sat down and went to work designing her customized weekly planner based on her efficiencies and deficiencies within her four main components: strokes, athleticism, mental and emotional. Our evaluation session was a mind-blowing revelation to Jenny and her Dad. No one had ever actually dissected Jenny’s game, let alone provided customized solutions for improvement. Our first day together went by quickly as we evaluated and improved her tennis IQ, her emotional aptitude, her organizational skills and we made adjustments in her deficient coaching entourage.

Jenny didn’t need to groove her stationary strokes or to run more laps around the track. She needed to apply life skills, positive character traits and a renewed belief in herself. Throughout our few days together, I identified the direction of training required and simply motivated her to be accountable for organizing her very own training regimen. She applied solid character traits such as the determination to devise an innovative, customized weekly blueprint. She was open-minded and humble throughout our sessions. Strong character traits are needed to champion tennis and life.

Within six months of completely modifying her training regimen, life skills, and positive character traits Jenny achieved a top 10 SCTA ranking and went on to play D-1 College ball. (The names have been changed to protect the guilty).

 

Coaching Brain Type Performance- Part 4

Posted on June 11, 2021 by in Maximizing Tennis Potential

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

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ESFP: Extrovert Sensate Feeler Perceiver

 

Challenge: ESFP’s are performers at heart. They’d often prefer to daydream about the big moment versus relentlessly preparing for it.

Solution: Accountability is vital. Assist them in customizing their detailed developmental blueprint within their weekly planners. They’re more likely to accept the rules if they view the rules as their rules instead of a parent or coach’s demands.

 

Challenge: ESFP athletes typically learn best by doing (kinesthetic) versus listening (Auditory). Sitting still and listening to a coach or parent’s theories for extended periods is a waste of time for this type.

Solution: Offer short 1- minute sound bites and snippets of pertinent information throughout their hitting sessions. The kiss of death for this cerebral design is the coach that talks at the student for 45- minutes of their 1- hour lesson.

 

Challenge: ESFP’s are optimistic, friendly athletes but can turn negative in a passive resistant manner when they begin to feel unstimulated, especially in group lessons.

Solution: Look for nonverbal clues such as their wandering eyes and mind. Detecting that you have lost their attention is the first step in regaining their attention. Add customized, personal challenges to these types to keep them zeroed into the task at hand.

 

Challenge: EF’s are often easy marks for opponent’s who apply gamesmanship. Their genetic need for peace and harmony can complicate the drama found as the opponent employs their “creative line calls.”

Solution: Preset step by step solutions to handling gamesmanship. Discuss why cheaters cheat and why it’s often a successful tactic at the beginner and intermediate levels but not as athletes mature and soft skill sets are developed- such as perseverance, resiliency, or conquering performance anxieties. Explain the neuroscience of channel capacity. (The human brain cannot solve two complicated tasks simultaneously). By pulling the ESFP into the drama “channel,” this type unknowingly aborts the all-important performance goals “channel.” The result is a significant drop in performance level.

Sharpening Healthier Communication- Part 3

Posted on April 17, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

Soft Science of Tennis_3D_Cover_version5

 

Sharpening Healthier Communication

 

I Want To Be More Positive But What Do I Say?

Most parents and coaches want the very best for their children and students. However, finding the perfect words of comfort are not always easy, especially after competition. Regardless of the variations in personality profiles, parents and coaches alike need to reinforce the athlete’s efforts with sincere non-judgmental encouraging words. The following is a list of insightful statements athletes need to hear after competition:

  • I love watching you play!
  • I’m so proud of you.
  • I’m impressed by your skills.
  • I’m so grateful to be your parent.
  • You are so brave.
  • It’s so fascinating to watch you solve problems on court.
  • You are so creative and skillful.
  • I so admire your ability to stay focused on the court.
  • It is so fun for me to watch you compete.
  • I can’t wait to hear what you think about the match.
  • I admire your courage to compete.
  • Your optimism is contagious- I love when you smile.
  • This is my favorite part of the week.
  • I love being your parent and/or coach.

 

Research shows that performing in the future as the Alpha competitor stems from a positive belief system.  Your words become their inner dialogue. Emotional aptitude is a learned behavior. Your child’s optimism and growth mindset should be molded daily. (Coach’s Note: Please send the above insightful list to the parents of your athletes.)

All the great coaches I’ve met have a strong need for connecting and belonging. Positive communication is vital for a happy, longstanding career. Exceptional communication builds better relationships, mutual respect, and trust which leads to success. Superior coaching is the art of changing an athlete in a non-dictatorial way.

The student-coach connection improves with effective communication via verbal and nonverbal communication channels. The following chapters will uncover several excellent recommendations for coaches and parents to immerse themselves in the art of listening.

 

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”

Dalai Lama

Sharpening Healthier Communication- Part 2

Posted on April 14, 2021 by in The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

 Soft Science of Tennis_3D_Cover_version5

Is the state of the art instruction about the instructor’s proficiency in performing drills, or is it about the instructor’s ability to connect with their student? Communicating above or below the digestion rate of the student is ineffective. While tennis knowledge and drilling efficiency are important, I believe a master teacher connects to the student and monitors the rate at which each student digests information. As we saw with Wendy and her father, the message received within the dialog is much more than the facts.

As I researched how to sharpen my communication skills, I realized that the way in which information is presented influences the outcome. I learned to focus on communicating honestly and with authenticity, but also to consider stressing or de-stressing the learning environment based on the energy in the room.

Successfully communicating the facts is highly dependent on WHAT message is being delivered and HOW the message is being delivered. The following list offers eight techniques I recommend applying to communicate effectively:

  • Intertwine sports science facts with personal, emotional storytelling.
  • Impart humor within a conversational tone to bond the relationship.
  • Avoid a distancing style with an elitist attitude and academic language.
  • Use inclusive pronouns like “We all need to…”
  • Apply cadences, rhythms, and dramatic pauses to accentuate meaning.
  • Vary their volume from a scream to a whisper to deepen the message.
  • Pull listeners in by modifying the pace of delivery from excited and fast to dramatic and slow.
  • Match and mirror the listener to make them more comfortable.

Great communicators presenting in groups or one-on-one have developed their presentation power. Armed with a full toolbox of delivery methods, they trade in intimidating, interrogating, and dictating with sharing everyday experiences to engage the audience which is the heart of genuinely connecting.

Communication Skills and Tennis Success – Part 2

Posted on April 7, 2021 by in Maximizing Tennis Potential, The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

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A Great Replacement Tip:

Occasionally trade in the old school, pre-hit stretching routine with an upbeat dance-off. Turn up the tunes and watch athletes laugh their guts out while they dynamically stretch their bodies. Trust me, even if they arrive tired, stressed, or negative, as they let go, they’ll dance their worries away, and you’ll have 25 kids with 25 huge smiles!

A positive mindset is a precursor to a meaningful session. Parents, the preceding replacement solution also works wonders at home as a way to motivate the family to seek optimism.

 

“An exceptional culture creates the positive attitude and mindset that promotes growth strategies,
which in turn sustains excellence in competition.”

 

It’s important to note that despite the student’s inherent athletic ability, level of play, or commitment to the game, each student deserves the same sports science data, focus, and energy as a high performer. In fact, providing a rich culture of mentoring is precisely how average performers blossom into the high-performance category.

Over the past few years, I conducted an informal study on the culture of tennis facilities throughout my travels around the world. I came to some very predictable conclusions:

The programs with a positive culture were monitored and often reviewed by the owners. They were optimistic by design, and as a result, they achieved thriving, positive environments. They attracted top players organically via their triumphant athletes and their satisfied parents. They also acquired disgruntled clients from the negative cultured programs. As a result, the programs with a positive culture retained athletes up to three times as long as their problem-oriented rivals.

The programs with a problem-oriented drill Sargent culture struggled to keep coaches, to keep students, and to pay the rent. As a result, they had to partake in serious recruiting, sales, and marketing just to keep their doors open.

Tennis Industry Testimonials – Part 2

Posted on March 31, 2021 by in Maximizing Tennis Potential, The Soft Science of Tennis

The following post is an excerpt from Frank’s newest book, The Soft Science of Tennis.

Click Here to Order through Amazon

Frank Giampaolo

“Frank Giampaolo has nailed it again in The Soft Science of Tennis. This time he has led us to see the absolutely critical importance of connecting with our students by understanding their personality profile, cognitive design and learning styles. All great teaching begins with the tools he provides. Thanks to Frank for giving them to us in this outstanding book.”

Tim Mayotte, Boston, Massachusetts, Former Top 7 ATP, NCAA Singles Champion, USTA National Coach

 

“The Soft Science of Tennis is another valuable resource from Frank Giampaolo. He is knowledgeable and passionate about sharing – these two qualities demonstrate why Frank has been a top-rated presenter at the PTR International Tennis Symposium. In The Soft Science of Tennis, Frank gets the message across and reminds us what’s truly important in our coaching. Communication, Engagement, Life Skills, and Character Building are what really matter in the mark we leave on our students after we are gone!”

Julie Jilly, Hilton Head, South Carolina, PTR VP Marketing/Events

 

“Frank Giampaolo once again demonstrates that he is the supreme grandmaster of tennis psychology. What distinguishes champions from other players is what goes on inside their minds. If you want to play better and understand the kind of training that is likely to work best for you, read this. Then, read it again.”

Clinton W. McLemore, Laguna Niguel, California Ph.D., Clinical Psychology, USC

 

“Frank Giampaolo has done it again. His new book THE SOFT SCIENCE OF TENNIS is all about what REALLY matters in tennis. In a world where most players are on an endless pursuit to perfecting their strokes, Frank teaches players about the BIG picture… things that will matter in the long run. If you’re serious about improving your game and thinking outside the box… this book is for you.”

Jorge Capestany, Michigan USPTA Master professional, PTR International Master professional, Founder, CapestanyTennis.com

 

“Frank has hit another ‘ace’ with his latest book The Soft Science of Tennis. He is a wealth of information in so many areas of tennis and always does a fantastic job in addressing the needs of athletes, parents, and coaches. This book’s an amazing read touching on the hidden topics of advanced communication and personality profiling which are often missed by many coaches.”

Michele Krause, Sarasota, Florida TIA Global Education Director- Cardio Tennis

 

“Frank’s positive attitude and his ability to see tennis from different angles make his insights fresh and unique. In The Soft Science of Tennis, Frank once again shows us different, powerful pathways to success.”

Eliot Teltscher, Irvine, California Top #6 ATP player, Former managing director of the USTA Player Development Program

 

 

“The Soft Side of Tennis is filled with insight and inspiration to help you reach your potential. In this extraordinary book, Frank Giampaolo shows you how to successfully utilize your skillset by developing a positive mindset.”

Roger Crawford, Sacramento California, Host of Tennis Channel’s Motivational Monday’s, Best-Selling Author-Hall of Fame Speaker
“The Soft Science of Tennis is not just another tool in your toolbox but another complete toolbox that every coach and parent should read. As in any sport, technical and physical abilities will not flourish until mental capabilities grow and strengthen. Frank takes you through the effective steps of how to assist your athletes in developing a strong and positive mindset. Any coach or parent trying to help a player who is striving for excellence must read this book. This is definitely a book that I will purchase for the entire High-Performance coaching staff at CDL.”

Dean Hollingworth, Montreal, Quebec, Canada, WTA Trainer, CSCS, MTPS Director of High-Performance Club CDL

 

“Great book! I believe this is going to help a lot of coaches and players. It should be part of the mandatory curriculum as a teaching professional. The four parts of a performance paradigm are physical, equipment, technical, and mental. This book is a must for the mental side of the athlete. If you’re into building champions of life and on-court this book is a must.”

Dr. Sean Drake, Oceanside California, Performance Director at TPI